The importance of sync licensing in the music marketplace gets bigger and bigger. For this reason, Midem 2014 will host several events which are dedicated to this subject. The conference “Sync it or leave it“, which will take place on February 2nd at 4.00 pm, will explore the different ways to submit music to the right people (music supervisors, directors etc).
The conference will feature professionals working in the field: JT Griffith, Nike internal music supervisor, Timothy Riley, vice president of Music Affairs, Kyle Hopkins, head of music supervision for Microsoft, Nis Bøgvad, director of Music Supervision at Music Sales Group.
Midem, the most important fair for the music industry, offers some great opportunities to those who whish to have their music placed in a video project.
Through “Sync sessions 2014” it is possible to submit music, have it heard by influential music supervisor and, maybe, selected for commercials. This competition was made possible by partnership agreement that Midem signed with food company Grey Group and advertising agency Ogilvy.
Grey Group offers to Midem participants the possibility to have their music placed in a 30 or 15 seconds spot for the food brand Olive Garden. They are looking for a music track that express the joy of togetherness. Tracks can have an italian inspired instrumentation but it is not required. Both lyrics and instrumental are accepted. Music must be forward looking and not inspired by the past. The term to submit music tracks is 27th of January 2014. The top selected track will be announced on February 4th at 3.00 pm.
Ogilvy is looking for music for Philips web platform. They look for tracks that refers to city in the world. Ogilvy Sync Session will take place on February 1st at 4.00 pm
Have a Sync will attend Midem 2014, the main event for the music industry.
Representatives of music publishing companies, record labels, promotion agencies, music supervisor will participate to the fair, which will take place in Cannes at Palais des Festivals et des Congrès in Cannes. Our staff will be available for catalogue submissions.
Music supervisor Alexandra Patsavas from Chop Shop Music (Scandal, Grey’s Anatomy, Carrie’s Diaries, Gossip Girl, The O.C.)will participate in a Keynote Q&A at the Billboard Hollywood Reporter Film and TV Music Conference. The event will take place on October 30.
Patsavas will talk about her career, how the business has changed and how she selects music.